About the job

We’re looking for a talented, experienced marketing professional to deliver comprehensive campaigns and content – supporting exciting growth for our clients rebrand

In the role, you’ll leverage the full marketing mix, including B2B and B2C plans, using both online and offline platforms to promote our technology powerchair products and accessories.

You’ll play a key role developing the company’s strategic approach, then lead on the successful execution of the companies marketing plans. You will report into the Senior Sales Manager to helping produce content to help both them and their customers sell the products. You will be working autonomy with the support of the core Pride Marketing team and Head of Marketing.

Responsibilities

– Lead on the development of the brand identity, tone of voice and messaging.

– Plan and deliver campaigns for new and existing products to increase brand awareness.

– Manage a £50k marketing budget (budget is additional activity outside of main exhibitions)

– Travel the UK and Ireland visiting our customer base and assist with their marketing needs.

– Collaborate with and manage agencies, third parties and press partners. Including social media influencers, external photography studies, printing agencies and magazine agencies.

– Attend exhibitions both nationally and internationally, helping with set up and take down and housekeeping during the event.

– Create and distribute materials which generate target enquiries for the business i.e social media campaigns, webinar registrations to create sales leads for the sales team.

– Identify and execute relevant opportunities for media coverage.

– Report on success and areas of improvement on all platforms for the companies brand including both paid and organic, online and print.

– Produce content and collateral that supports the sales team and their customers.

– Stay up to date with competitor activity.

– Represent the company and our brand in the industry as required at exhibitions both nationally and internationally.

– Reporting into the Senior Sales Manager, working with the Core Marketing team and Head of Marketing.

What we need from you

– Confidence, resilience, enthusiasm, positivity, and a solution-focused individual.

– Desire to learn a complex product.

– Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more i.e. Hootsuite, Mailchimp and Webpress

– Proven track record creating various short- and long-form content including web content, social media captions, brochure copy write and website blog creation

– Ability to lead projects and support/manage other stakeholders through the process

– Understanding of business challenges, competitor challenges, target audiences and marketing opportunities

– First-class planning and organisation

Required Skillset

– Intermediate experience with all social media platforms Adobe Creative Cloud, Canva, Microsoft Suite, WordPress, Mailchimp and Hootsuite

– Great self-time management to create work for themselves and use initiative to think of new marketing opportunities for Quantum Rehab

– Self-driven and work well on their own with help and guidance from the core Pride Team.

– Willingness to be flexible within the role to adapt to tasks outside of their standard job description.

– 3 or more years’ experience within a similar marketing role

– Full UK driving licence. Comfortable driving vehicles up to B1 (Luton)

Desired assets

– Marketing degree or equivalent

– Video and photography experience

– Experience within a similar industry or within a B2B company

What we can offer in return

– Competitive salary

– 25 days annual leave (plus bank holidays and Christmas to New year closure)

– Team events and perks, including free lunches on ‘Team Days’.

Hours: 37.5hrs p/wk (09:00am – 5:30pm, Mon. to Fri.)

Job Type: Full-time. Office based – opportunity for flexible working 1-2 days a week from home after probation period.

• Salary: £28-32k per year. Depending on experience.

Because education matters. Dovetail and Slate Limited (11351060) acts as an Employment Agency.